Parogon Group Pub & Restaurant Stafford

Wallace Contracts Ltd is proud to have partnered with Parogon Group on the transformation of their Stafford venue, The Seven Stars, creating a refreshed, high-quality pub and restaurant space that reflects Parogon’s signature style and commitment to hospitality. A Vision Brought to Life

When Parogon Group first engaged us, they were looking to completely overhaul the interior of The Seven Stars in Stafford. Their aim was to retain the warmth and character of a traditional pub, while elevating the finish and functionality to match modern restaurant standards. Through close collaboration with Parogon’s team, we developed and delivered a refurbishment that balanced heritage charm with contemporary touches. Comprehensive Painting & Decorating Work

We redecorated key areas of the venue, including the bar, main dining and communal spaces, the kitchen, and customer toilets. Each area received careful attention: walls, woodwork, ceilings, and joinery were all considered to ensure a polished, cohesive finish—delivered with the quality and durability befitting a busy hospitality venue. The Impact of the Refurbishment

The result was a striking transformation. The Seven Stars in Stafford now boasts a revitalised interior that resonates with Parogon’s brand identity—stylish and welcoming, but rooted in comfort and tradition. The updated décor elevates the customer experience, helping to reinforce Parogon’s reputation for well-designed, quality dining venues.

This refurbishment also underlines Parogon Group’s wider ambitions: as a growing hospitality operator, they continue to invest in their venues, building on their success across Staffordshire, Cheshire, and Shropshire. Technical Highlights & Challenges

We worked within a live venue, so minimising disruption was critical. This required careful phasing of work, particularly in public areas like the bar and restaurant.

Maintaining pub character was important: decorative finishes had to sit well with original architectural features, while also being robust enough for modern use.

The décor solution needed to support both the dining experience and the functional demands of operations—whether in back-of-house kitchen areas or customer toilets. Why Wallace Contracts for Hospitality Projects This project with Parogon Group highlights our strengths: Holistic Refurbishment Services Painting and decorating are at the heart of many hospitality refurbishments, but we also deliver other elements such as joinery, ceilings, partitioning and more. That means Parogon – and other clients – can rely on us for broad refurbishment solutions, not just surface-level work. Local Knowledge & Reach Although based in Stoke-on-Trent, we have experience working across Staffordshire and beyond. For Parogon, this meant working with a contractor who truly understands the local hospitality market and its demands. Safety & Compliance We deliver fully compliant refurbishments, ensuring all materials and processes meet regulatory standards for commercial buildings, especially in potentially challenging environments like pubs and restaurants. Client Satisfaction & Long-Term Value Parogon Group continues to grow, and our work at The Seven Stars forms part of their broader portfolio of seven venues. The quality of our refurbishment contributes to the long-term value of their property investment and enhances the guest experience in a way that supports Parogon’s brand. Next Steps for Similar Projects If you are part of a hospitality business (pub, restaurant, bar) and are looking to refurbish, redecorate or entirely transform your venue, contact Wallace Contracts Ltd. We combine deep refurbishment expertise, project management, and a commitment to high-quality finish. Let us help bring your vision to life—just as we did for Parogon Group.