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Is it worth paying more for Dulux paint?

The most frequently asked question we get from our customers is always “Is it worth paying more for Dulux paint?” The simple answer is yes we believe so much in the product that Wallace Contracts Ltd in 2018 became a Dulux Trade Contract Partnership.

What is the Dulux Trade Contract Partnership?

Dulux Trade Contract Partnership is an exclusive network that aims to deliver the best quality commercial decorating in the industry. Our contractors are stringently and regularly audited to make sure they meet or exceed our quality, service and sustainability criteria.

What is Dulux Paint?

Dulux has been manufactured for over 80 years and offers a variety of over 1200 colours; and you can choose from matt, silk or soft sheen (a washable, mid-sheen finish, halfway between matt and silk).

The option to choose Dulux considering all the variety and quality should, therefore, be an easy one. However, the cost compared to cheaper alternatives does deter some people from paying slightly more.

Wallace Contracts Ltd

So Why Choose Dulux?

The cheaper and thinner the paint, the more coats you’ll need to apply. Since thinner paint will need more applications than thicker, higher quality paint, more paint will need to be purchased, and more time will need to be spent painting the additional coats. This is especially the case for darker-toned colours because of the transparent base which is used to create darker-toned paint.

While light paint colours consist of a slight pigment mixed into a thick white base, darker colours cannot be mixed into a white base without becoming lighter. This may be a difficult concept to grasp until you imagine that you’re trying to buy a gallon of red paint. If the base of the paint was white, when the store clerk added red pigment, the resulting paint would be pink, not red. Thus, dark paint colours will be mixed into a transparent base.

All paint has pigments, resins and solvents in it. With Dulux paint, the pigments are smaller and purer. This gives the paint one of its main attributes: the ability to hide the surface on which it is applied. With cheap paint, the pigments are of lower quality and are larger which means you get to give the wall two coats of paint instead of just one.

Better Coverage

The cheaper and thinner the paint, the more coats you’ll need to apply. Since thinner paint will need more applications than thicker, higher quality paint, more paint will need to be purchased, and more time will need to be spent painting the additional coats. This is especially the case for darker-toned colours because of the transparent base which is used to create darker-toned paint.

Pigments give paints the ability to hide or cover the surface you are applying it to. Hence, it is very important that the paint you are using offers more pigmentation, which is usually not the case for low-quality or cheap paints. As a result, instead of saving money from cheap paints, you’ll end up buying more because more coats are needed to completely cover your wall or other areas where you’ll be applying it.

Longer Lasting

High-quality ingredients are used when creating high-quality paints. Thus, using high-quality paints on your property will give you an assurance that it is more fade-resistant, durable, and can last for a very long time, even 10 years or more.

Less Stick

One of the most dreadful experience you might encounter is having your clothes stained by paints, or if your newly-painted cabinet is difficult to open because the painted doors stuck together. This thing is unlikely to happen if you use high-quality paints as they are less likely to stick once they are dried.

Easier To Clean

If you use high-quality paints, cleaning your walls is not going to be a daunting task. Most quality paints are stain-resistant, and the dirt can be cleaned easily without the need of scrubbing, just by wiping a damp cloth with a little detergent.


It goes without saying that the painter should never underestimate the importance of correct preparation before painting as, if that factor is skimped on, the best paint in the world will not stand up to the job and the results will be poor, so whatever materials you choose to use, always prep before painting.

If painting indoors, new plaster should be allowed to dry before applying the paint and old plaster should be sanded down and dust-free, along with proper crack repairs and removal of any old remaining paint or wallpaper.

Who We Are

Formed in Stoke-on-Trent by founding Directors, Daniel and Margaret, Wallace Contracts has been successfully trading in painting and decorating since 1978. With continued expansion and investment over the last 40 years, we are a premier supplier in the Decorating, Refurbishment and Planned Maintenance Industry.

By actively selling the company’s services, Daniel and Margaret used one job to finance the next, offering customer’s high-quality, and skilled decorating services. The company’s success can be no doubt attributed to pride in completing work on time and without issue.

Our comprehensive service includes;

A beautiful end result achieved through attention to detail and quality workmanship Experienced and expert project management, delivering a customer experience that is hassle-free Highest quality products and a competent and responsible workforce Highest levels of customer service including aftercare and a 12-month quality guarantee Whatever you’re looking for in painting and decorating Wallace Contracts Ltd will ensure your expectations are not only met but exceeded with minimal disruption to your home life.

Types of Paint

Attempting the decorate a room in your new home? Have you been left bewildered by the different types of paint finishes? You’re not the only one.

Q: Are you considering redecorating but confused by all the different paint types and finishes. You don’t know what Matt and Gloss are, or the difference between Satin, Eggshell, Silk and Sheen? What’s the best type to use for various surfaces?

A: Choosing the right sheen level will transform the look of your home when decorating, so make sure you consider different finishes to make the most of your space. Here’s a guide to help you make a considered choice when planning your decorating project:

matt emulsion

Matt emulsion is smooth, velvety and helps to hide imperfections on less-than-perfect walls. it’s great on the older properties walls which still have all their character without highlighting the imperfections too much.

Flat matt emulsion

Flat matt emulsion is even more velvety and because matt surfaces don’t reflect light, they make all colours look as similar as they can be in very different light conditions. Flat matt works wonders on deeper shades, too.

Satin and Silk

Satin and Silk are ‘mid-sheen’ finishes, which means they look like a slightly polished surface and reflect a bit of light. Silk is a finish associated with walls and satin for woodwork. You can clean marks from silk wall finishes easily which makes them practical but if you have less-than-perfect walls, all the lumps and bumps show up a lot more and from different angles the paint job may not look as good as you would like. A satin finish on woodwork helps to hide imperfections and gives colour a softer appearance which is an over all more subtle.


An eggshell finish has a shine that’s extremely subtle but without the same smoothness as a satin finish. Thus, it doesn’t highlight imperfections quite as much, making it a much more suitable interior wall paint. It’s easy to apply and can often cover well with a single coat, making it a better choice for many people.


Besides matte paint, gloss paint is the most common interior wall paint. It’s one you can use on most walls, although some people use it sparingly on these surfaces and prefer to use it on woodwork because of its high shine. Gloss paint shows all the imperfections on a wall and achieving an even coverage on a wall will often need more than a single coat.

Call our office today and get more information on how we can help you with your refurbishment project. Our telephone number 01782 810 220 is open to taking calls during weekdays. You may email to get in touch with us through email. You can also utilise the contact form and Facebook chat available on this website to contact us.

Painting & Decorating Apprenticeship, Jordan Naylor

Deciding what you want to do when leaving school can be a really difficult decision to make! Jordan Naylor, 18, was unsure – like many others. However, after being referred to PM Training through a friend, he is now a successful painting and decorating apprentice with local firm Wallace Contracts

Jordan Naylor


Jordan’s story…

I became an apprentice around December 2017 with Wallace Contracts. I love it here! Every day is different. Sometimes I have to work away from home and I really enjoy being able to visit new places! We recently did work at Alton Towers so I get the chance to work on some amazing projects.

On a day-to-day basis, I usually prepare surfaces for painting, learn different types of paint and how they are used, as well as picking up other skills such as tiling. It’s great that I dabble in different areas of the job and find out which skills suit me best.

PM Training has been a breath of fresh air for me. I hope other young people finishing school can be made aware by teachers of how apprenticeships can be an alternative choice to college. I’m looking forward to seeing where my career takes me and I would recommend the experience to anyone!

Jordan has shown great skills and knowledge during his apprenticeship including:
  • To be thorough and pay attention to detail
  • The ability to work well with others
  • To be flexible and open to change
  • The ability to accept criticism and work well under pressure
  • Customer service skills
  • Knowledge of public safety and security

    We are over the moon with the progress Jordan has shown and has now become a valued member of the team with a bright future, a young and enthusiastic trainee with a great attitude we hope to help him grow further beyond his apprenticeship.

    If you would like to find out more about Jordan’s story or interested in an apprenticeship then find out more on PM Training

  • Dulux’s Colour of the Year for 2019 has been revealed

    Spiced Honey has been revealed as Dulux’s Colour of the Year for 2019 – a versatile shade filled with warm and inviting tones of amber and rich caramel signalling positivity, purpose and transformation.

    UK paint brand Dulux developed the colour of the year with several themed matching palettes as part of the brand’s industry-acclaimed ColourFutures trend forecast.

    A natural, warm brown that looks good enough to eat. The rich caramel tone can be pared with soft pinks, and it also provides the perfect backdrop to make white pop.

    “It can be both calming and nourishing or stimulating and energising, depending on the palettes and light surrounding it,” explains Heleen van Gent, head of the Global Aesthetic Centre, Dulux’s colour and trend forecasting team. “The contemporary hue is versatile, sophisticated and timeless and lends itself to a broad spectrum of life and interior styles.”

    Dulux’s Colour of the Year is chosen by a panel of experts, who look at emerging global trends and insights – and determine how these impact the way we live. Using these insights, Dulux forecasts the colour palettes that best reflect the world and cultural climate as we move into each new year.

    The theme of 2019 is ‘Let in the Light’. After the unpredictability and uncertainty of 2018, where ‘we were overwhelmed by the deluge of news, choices and demands upon our time, causing us to close up and retreat into spaces where we feel safe and cocooned’. Dulux says ‘2019 is the time for awakening’. For the new year ahead, we’re feeling re-energised and ready to start taking positive action.

    If you would like to find out more on our Dulux Trade Contract Partnership then please fill in the contact form below or call us on 01782 810220.

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    Wallace Contracts Limited PDA Members

    Wallace Contracts are proud members of the Painting and Decorating Association, we demonstrate a commitment to a professional, quality workmanship, which in turn maintains excellent practice, confidence and integrity throughout our business activities. We adhere to the highest standards.

    Choosing the right tradesmen to come into your home or business is a decision that should never be taken lightly. Appointing new contractors is often a leap of faith – and perhaps a significant investment – so it’s important to have confidence in their ability.

    Why use a Professional PDA Member?

    Britain’s largest and longest establishment trade body dedicated solely to the Painting and Decorating trade. The association offers you, the customer, the security and confidence of knowing that you are placing your most valuable and treasured asset – you home – in the hands of an experienced professional.

    The member organisations within the PDA range from sole-traders to large national contractors with works carried out ranging from commercial, industrial, decorative and domestic to specialised hand painted kitchens, sign work, paperhanging and murals.

    Wallace Contracts carrying the PDA logo adhere to their Code of Practice which demonstrates their commitment to professional, quality workmanship and fair practice throughout their business activities. The support of the PDA also gives both the member and customer peace of mind in the unlikelihood of something going wrong as they offer arbitration reconciliation service so you know help is at hand.

    In short, membership of the PD is a demonstration of expert credentials – providing customers with the assurance and security of knowing they’re placing their most valuable assets in the hands of a professional.

    The PDA is Britain’s largest and longest establishment trade body dedicated solely to the Painting and Decorating trade. The association offers you, the customer, the security and confidence of knowing that you are placing your most valuable and treasured asset – you home – in the hands of an experienced professional. All members’ have to meet strict Membership Criteria upon application and abide by the PDA Code of Practice whilst in membership. This helps provide confidence and security when HRNL appoint one of the PDA members to undertake work in your home.